RECONCILE CREATIVE TALENT, TECHNOLOGICAL INNOVATION AND STRATEGIC CONSIDERATION
Created in 1989, CONCEPT FRENOY DESIGN is a global design agency developing its expertise in five domains :
- Industrial and consumer products
- MMI, ergonomics and human factor
- Street furniture and signposting
- Visual identity and communication
- Environment and space
For the past 25 years, over 660 projects have been developed for Business, Industry and Services; these are situated in France, Belgium, Italy and Switzerland. A constant concern drives our team: true consideration of the needs and development of the concepts proposed, through until their presentation on the market.
Innovation and Creativity, Listening and Dialogue, Methodology and Precision, are the concepts which drive each of our approaches. CONCEPT provides the union of a rational approach combined with some innovative and realistic approaches, demonstrating that industrial design is a worthwhile and essential investment in the development of any project.
Olivier FRENOY
Following on from technical studies at the Ecole Nationale Supérieure des Arts Appliqués de Paris, in the industrial design section (Jean Parthenay, Serge Mouille), from 1975 to 1978. Then 11 years at Endt Fulton Partners, a Parisian design agency, where he teamed up with Evert Endt, before becoming the boss of the agency. 1989 saw the creation of CONCEPT FRENOY DESIGN in Boulogne-Billancourt. In its thirty years of existence, CONCEPT has developed 1000 projects, for prestigious companies, public institutions and a number of SMEs, demonstrating that industrial design is slowly but surely becoming more democratic in France. In January 2018, Olivier Frénoy handed over the reins of the agency to his close collaborator, Joachim Alicot, project manager for 24 years. After 41 years of activity, Olivier has left the Paris region and is enjoying happy days in Bourgogne.
Joachim ALICOT
After studying applied arts (architecture, design, graphic design, styling, advertising) he obtained an F12 baccalaureate and then a BTS in industrial design. In 1993, he joined the AESTHETE agency (Paris), which specialises in the design of luxury products (perfumery, jewellery, leather goods, space design, etc.). In 1994 the story began alongside Olivier at CONCEPT...